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Beauty Launches

Laura Geller Beauty Debuts First Haircare Product

Actress Didi Conn stars in a new campaign for the new dual sided Root Touch Up.

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By: Rachel Klemovitch

Assistant Editor

Laura Geller Beauty introduces Root Touch Up, a dual-ended cream + powder solution designed to instantly conceal grays while adding the look of natural fullness with stay-put coverage. 

Launching in five shades exclusively on Amazon, the product offers an easy, at-home alternative to frequent salon visits.

Laura Geller, founder and veteran makeup artist, said:

“I was constantly using products like this myself and never felt like any of them were quite right – especially for mature women. I knew that if I needed an easier, more natural-looking solution for gray coverage, thinning hair, and sparse brows, our customer probably did too. This launch marks our first entry into haircare, and I’m so proud we created something that’s intuitive to use, looks natural, and helps you feel confident the moment you apply it.”

To celebrate the launch, the brand is debuting a new campaign starring actress Didi Conn, best known for her role as Frenchy in Grease. 

Inspired by the iconic “Beauty School Dropout” scene, the campaign reimagines the moment as a playful “Beauty Service Announcement,” encouraging women to rethink the need for constant salon visits. 

Conn demonstrates the product, showing how the cream-and-powder formula instantly covers grays and helps create the look of fuller roots and brows.

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